You’ve made the decision:
It’s time to build your personal brand.
You’ve set up your LinkedIn, maybe dusted off your Instagram, even thought about launching a blog.
But then it hits you:
“What the heck do I actually post?”
If you’re staring at a blinking cursor or blank caption box, wondering how to show up without feeling awkward, you’re not alone.
Here’s the good news:
You don’t need to be an influencer or expert to start sharing value.
You just need a plan—and a voice that’s yours.
Let’s break down exactly what you can post when you’re building your personal brand from scratch.
🎯 First, Know What You’re Building
Before you start posting, get clear on your intentions:
Ask yourself:
- What do I want to be known for?
- Who am I speaking to?
- What values or topics do I want to share?
Once you have a focus, even a loose one, you can build content around it with more confidence and consistency.
📝 10 Types of Posts to Start Building Your Brand
Here’s a menu of content ideas that work for anyone, even if you’re just starting out:
1. Your Story (The “Why” Behind You)
People connect with people. Share your journey—how you got here, what challenges you’ve overcome, or what inspired your current path.
🧠 Prompt: “If someone asked me why I care about what I do, what would I say?”
2. Lessons You’ve Learned
You don’t need to be an expert—just someone who’s learning and growing. Share real insights from your work, studies, life, or creative process.
🧠 Prompt: “What’s one thing I’ve learned recently that others might find helpful?”
3. Behind-the-Scenes
Take people inside your world—what you’re working on, how you organize your day, or what tools you use. It builds trust and interest.
🧠 Prompt: “What’s something I do that others might be curious about?”
4. Your Opinions or Take on a Trend
Give your thoughtful (not hot-take) perspective on something happening in your field, industry, or world. Position yourself as a thinker.
🧠 Prompt: “What do I agree or disagree with that I’ve seen lately?”
5. Your Values or Beliefs
Show people what you stand for—whether it’s kindness, creativity, leadership, authenticity, or something else. This attracts your tribe.
🧠 Prompt: “What do I believe in that drives how I show up in work or life?”
6. Tips and Micro-Education
Teach something small but useful—how to set goals, write better emails, organize your calendar, manage your mindset, etc.
🧠 Prompt: “What’s something I know how to do that others might want to learn?”
7. Curated Content with Your Take
Share an article, book, podcast, or post you found valuable—and add your perspective on it. This adds thought leadership without needing to create from scratch.
🧠 Prompt: “What have I read, watched, or listened to recently that inspired me?”
8. Client, Colleague, or Mentor Shoutouts
Shine a light on people who inspire you or collaborate with you. It shows your character and helps build connection.
🧠 Prompt: “Who do I appreciate in my circle and why?”
9. Wins (Big or Small)
Whether you landed a new client, published a post, or just took a brave step—share it with gratitude, not ego. It’s encouraging and relatable.
🧠 Prompt: “What’s something I’m proud of right now?”
10. Your Vision or Intentions
Tell people what you’re building, learning, or aiming for. It invites them to follow your journey.
🧠 Prompt: “Where am I headed—and what am I excited to create?”
💡 Pro Tips for Posting with Confidence
- Use your voice. Don’t copy someone else’s tone. Speak like you.
- Be valuable. Think: inspire, educate, or connect. One of those is enough.
- Start small. One thoughtful post a week can build massive momentum over time.
- Engage. Don’t just post—comment, connect, and build relationships.
- Keep showing up. Consistency beats perfection every time.
🚀 Final Thoughts: You Don’t Need to Be Loud. Just Real.
You don’t need 10K followers, fancy graphics, or viral posts to build a powerful personal brand.
You just need to start showing up, sharing value, and letting people get to know you.
Because your brand isn’t built in one post.
It’s built in the trust you create over time.
So start now. With what you have. With who you are.
That’s where every strong brand begins.
Want Help Crafting Your First Few Posts?
I can help you:
- Plan a week or month of content ideas
- Write your first few posts with confidence
- Review your LinkedIn or Instagram profile for brand clarity
Let’s build your brand—without overwhelm or cringe.
