
The Difference Between Personal Branding and Just “Having a Good Resume”
In a world where competition is fierce and attention spans are short, a polished resume used to be the gold standard for standing out. But
PERSONALITY MATTERS offers a comprehensive range of Recruitment Consulting & Lifestyle Development Consultancy Services. Our Recruitment Services focuses on permanent hiring, spanning from mid-level positions to C-suite executive roles.
Our objective is to assist our clients in staying ahead of the curve in the age of artificial intelligence by hunting for an empowered workforce with highly skilled passive talent across all levels, by integrating holistic personality assessment with advanced behavioral psychology-driven expert interview analysis.
At PERSONALITY MATTERS, we believe that a fulfilling life doesn’t happen by accident—it’s designed. Our Lifestyle Development Consultancy Services help individuals, professionals, and organizations design the life of their dreams in alignment to their personality, values, passions, and goals to create lives truly filled with self-contentment
PERSONALITY MATTERS is proudly led by People – First Leader & Certified HR Specialist, Rtr. Aziza Abdul Aziz. With over a decade of experience in uncovering passive, niche talent. Aziza is highly skilled in behavioural and personality-based interviewing, candidate coaching, and salary negotiation. Her unique approach and deep expertise bring a strong, strategic perspective to every stage of the hiring process.
At PERSONALITY MATTERS, Aziza specializes in recruiting for leadership roles within the Technology, Digital, and AI sectors. Beyond her professional achievements, she has been an active member of Rotary International since 2011, serving in Rotary Districts 3140, 3190, and 2452. Her leadership and dedication to humanitarian efforts through the Rotary platform have earned her numerous regional and international accolades, including several prestigious Asian awards.
Outside of her professional pursuits, Aziza is deeply passionate about journaling, meditation, and spiritual energy practices. Her strong sense of empathy drives her to engage in meaningful social interactions with the intention of helping others. A devoted animal lover, she also enjoys gardening and aspires to take up horse riding as a personal passion.
I’ve had the pleasure of working with Ms. Aziza in the context of recruitment consulting, and I can confidently say she is an exceptional professional in this field. She is highly collaborative, consistently proactive, and approaches every challenge with a solutions-focused mindset. Her clear communication and ability to build strong relationships with both clients and candidates make her a true asset to any recruitment process. It has been a privilege to work alongside her, and I greatly value her reliability, dedication, and unwavering professionalism.
I had the pleasure of speaking with Ms. Aziza via Zoom and was thoroughly impressed by her professionalism and supportive nature throughout our conversation. She provided valuable guidance as I prepared for a job interview, and I greatly appreciated her thoughtful communication style, respectful approach, and kind demeanor. It is evident that Ms. Aziza is someone who genuinely cares and conducts herself with both grace and professionalism. I am sincerely grateful for her support and would be pleased to recommend her without hesitation.
Working with Aziza during my job search was an outstanding experience. From our first conversation, I was struck by her professionalism, deep industry knowledge, and ability to pinpoint opportunities that truly matched my skills and aspirations. Her guidance—particularly around resume refinement, interview preparation, and negotiation—was invaluable and gave me the confidence to present myself at my best.
Thanks to her support, I successfully secured a role I'm genuinely excited about at Workforcer. Beyond landing the job, I’ve walked away with tools and strategies that will benefit me throughout my career.
I wholeheartedly recommend her services to anyone seeking expert career guidance or HR consulting. Her impact on my professional journey has been truly meaningful. Thank you for everything.
Aziza has been, without question, one of the most outstanding recruiters I have had the privilege of working with. Her unwavering support, professionalism, and genuine enthusiasm significantly enhanced my hiring experience. From introducing me to a promising opportunity to providing thoughtful guidance throughout the process, her insights proved invaluable. Owing to her dedication and encouragement, I was able to navigate each stage with confidence and ultimately secure a new role.
In a world where competition is fierce and attention spans are short, a polished resume used to be the gold standard for standing out. But
We’re living in a time where attention is currency and trust is everything. Here’s why your personal brand has never been more important: 1. People
If you’ve ever considered working with a coach or therapist, you may have asked yourself: “Aren’t coaching and therapy kind of the same thing?” It’s
info@personalitymatters.net
DAMAC Smart Heights - Al Saef 2 Street - 23rd Floor - Barsha Heights - Dubai
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